Logos

Johnston Design has created many logos over the past 24 years and following, some examples.  

Shadforth Cottage Child Care

The brief was to design a logo that communicated loving care as well as a focus on early education. Given this brief, two cottages were incorporated in the logo, each representing one of these required elements.

Corporate identity | Design, Illustration AND PRODUCTION | Marketing

Mariner Boating Holidays

When we started working with Mariner back in 2001, their logo was single-colour British racing green with a sail graphic and type that looked dated, and we felt the green was out of touch with the brand. The logo was updated to a two-colour logo with a colour palette that was in-line with their business of sailing holidays the only element that was maintained was the sail graphic. The logo was updated again in 2018 with new typography as well as tweaking the sail graphic device to as in keeping with the new font. 

Corporate identity | Design AND PRODUCTION | Marketing

Food Regulation Partnership

Design and produce logo for the Food Regulation Partnership, commissioned by NSW Food Authority. 

Corporate identity | Design, illustration AND PRODUCTION | Marketing

All Buttons Great and Small

Design and produce logo suite for a button shop in King Street, Newtown, now a renowned institution, well patronised by haute couture and home sewers alike! Created in 1989, this logo has stood the test of time.

Corporate identity | Design, illustration AND PRODUCTION | Marketing

Northern Sydney Dermatology

Design and produce logo suite for a team of dermatologists based on the Sydney’s North Shore. The brief was to design a logo mark based on their initials that looked professional and catered for the medical as well as the cosmetic services offered by the practice. The dividing line is reflective of the curve of the human body.

Corporate identity | Design AND PRODUCTION | Marketing

Your Path Counselling and Coaching

Design and produce logo suite for a Psychotherapist based in Auckland, New Zealand. We were asked to design a logo that reflected the name of business and the thinking behind the name ‘Your Path’. That being with the counselling and coaching provided clients can move forward with their lives, choosing their own path own with confidence which leads to growth. 

Corporate identity | Design AND PRODUCTION | Marketing

MTHFR Support Australia

MTHFR Support Australia is a dedicated clinic that specialises in addressing health issues associated with MTHFR genetic polymorphisms and methylation issues. We were asked to design their logo and stationery suite the brief was create a logo based on typography reflective of their specialty. An additional usage for the logo was for labelling for the MTHFR supplement range, hence, another reason for the clean and clear nature of the design.

Corporate identity | Design AND PRODUCTION | Marketing

Tweed Valley Occupational Therapy

Design and produce a logo and corporate stationery for a Tweed Valley-based Occupational Therapist. The brief was to design a logo that portrayed a warm, homely, yet professional, feel. The thinking behind this was that the majority of client appointments are held in the home, and client needs are approached by the therapist working with them in their environment, allowing the client and the family to engage in an improved daily life – hence the tag line, ‘Doing daily life’. To meet the brief, we chose the homely and caring aspect, portrayed by needlecraft, and the warmth of the colour orange. The business cards and stationery also included friendly and playful illustrations representing daily life activities.

Corporate identity | Design AND PRODUCTION | Marketing

Ian Maloney Tax Agent

Design and produce logo suite and corporate stationery for tax agent, Ian Maloney. The brief was create logo that portrayed honesty, strength, professionalism and looked clean and contemporary. We chose this font for the logo mark as when the initials were placed on one another they look like pillars so a nod to ‘pillars of strength’ and the pillars often seen outside of houses of the law.

Corporate identity | Design AND PRODUCTION | Marketing

Prosperity

Design and produce logo suite for a Gold Coast based financial company. One of the classic symbols for prosperity is the gold fish so this was explored in design process. The client was thrilled with the outcome of the final solution three gold fish forming a whole.

Corporate identity | Design, illustration AND PRODUCTION | Marketing